Petra Maile

About

Petra Maile is a seasoned Business Development Manager at Data#3 specialising in hunting new logos within state government and higher education sectors. With a background in channel sales from major telcos and vendors, she excels at building pipeline, navigating procurement frameworks, and closing complex deals. Her deep industry exposure spans manufacturing, defence, healthcare, and banking & finance.

Experience

1. 2021-03 — Present

   Current
   Business Development Manager

   Data#3

   Responsible for new logo acquisition in state government and education sectors across ACT, NSW and VIC. Focus on pipeline generation, deal registration with key vendors and navigating ICT procurement panels.

   • Consistently exceeds new logo acquisition targets by 25% annually
   • Built a $14M pipeline in first 18 months
   • Successfully registered and closed multiple deals via Allianz and Digital Transformation Agency frameworks
2. 2017-05 — 2021-02
   Government Account Executive

   Telstra

   Managed key state government and education accounts with a focus on network, cloud and security solutions. Worked extensively with procurement teams on panel arrangements.

   • Grew government territory revenue by 38% through new logo wins
   • Successfully renewed and expanded multi-million contracts with ACT and NSW Departments of Education
   • Developed strong relationships with key procurement officers across multiple jurisdictions
3. 2013-08 — 2017-04
   Channel Sales Manager

   Cisco Systems

   Led a team of channel partners focused on defence, healthcare and manufacturing sectors. Managed deal registration, co-selling programs and partner enablement.

   • Increased partner-sourced revenue by 45% across ANZ
   • Established new partnerships with tier-2 resellers serving state government clients
   • Achieved highest deal registration conversion rate in APAC region for two consecutive years
4. 2009-11 — 2013-07
   Enterprise Sales Specialist

   Optus

   Specialised in unified communications and collaboration solutions for banking, finance and healthcare organisations. Developed expertise in complex bid responses and tender processes.

   • Secured $8.2M in new business from major Australian banks
   • Won multi-year contracts with two large healthcare networks
   • Recognised as top performer in national sales team for three years running
5. 2006-02 — 2009-10
   Technology Sales Consultant

   Deloitte

   Provided technology advisory and sales support to manufacturing and defence clients as part of the consulting business. Focused on ERP and infrastructure modernisation opportunities.

   • Supported major manufacturing digital transformation sales cycles
   • Contributed to $22M in closed deals for defence sector clients
   • Gained deep understanding of government tender and security requirements
6. 2003-01 — 2006-01
   Business Development Officer

   Commonwealth Bank of Australia

   Early career role focused on corporate banking solutions and technology adoption within the bank's customer base of mid-market manufacturing and healthcare companies.

   • Built foundational sales skills in a highly regulated environment
   • Successfully introduced digital banking solutions to 40+ enterprise clients
   • Developed strong commercial acumen and financial analysis capabilities

Projects

1. Defence Manufacturing Cloud Migration

   2023-02 — 2024-05
   Thales Australia · Defence & Manufacturing · as Account Development Manager

   Facilitated $6.1M deal through Defence panel; migrated 85% of manufacturing workloads to secure cloud; reduced infrastructure costs by 28% while meeting IRAP compliance requirements.

   AWS GovCloudVMware TanzuFortinet Security FabricMicrosoft Sentinel
2. Digital Learning Infrastructure Modernisation

   2022-06 — 2023-12
   ACT Government - Education Directorate · State Government & Education · as Business Development Lead

   Secured $4.2M initial contract with 3-year extension option; enabled digital learning for 25,000 students; achieved 40% reduction in reported infrastructure incidents.

   Microsoft 365AzureCisco NetworkingSecurity Solutions
3. Secure Laboratory Information System Rollout

   2021-09 — 2022-11
   NSW Health Pathology · Healthcare · as Strategic Sales Executive

   Won competitive tender against three incumbent vendors; delivered $3.8M project that improved lab processing time by 35%; established Data#3 as trusted partner for future health tech projects.

   Dell EMC InfrastructureNutanix HCIPalo Alto SecurityServiceNow
4. Branch Network Technology Refresh

   2015-04 — 2016-03
   National Australia Bank · Banking & Finance · as Channel Sales Representative

   Generated $2.9M opportunity through partner channel; modernised 120 branches; improved network uptime to 99.98% and reduced support tickets by 52%.

   Cisco MerakiHPE ArubaOkta IdentitySplunk
5. State-wide Learning Management Platform

   2024-01 — —
   Victorian Department of Education · State Government & Education · as Business Development Manager

   Closed $5.7M first-year contract under Victorian Government ICT Panel; platform now used by 1,400 schools; achieved 92% teacher adoption rate within six months.

   Salesforce Education CloudAWSTableau AnalyticsIntegration Services

Beyond the day job

Skills and experience from outside the day job — community, volunteering, hobbies and more.

1. Treasurer, Canberra Community Garden Association

   Community / club
   Canberra Community Gardens

   Manages finances, grant applications and community engagement for local sustainability initiative.

   Financial ManagementGovernanceGrant WritingStakeholder Engagement
2. ACT Junior Soccer Coach

   Volunteering
   Gungahlin United FC

   Coaches under-12 boys team, focusing on development and sportsmanship.

   CommunicationLeadershipMentoringTeam Building

Peer endorsements

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